We often see apostrophes and quote marks used incorrectly in all manner of advertising copy, and the rules of use seem unknown, even to some journalists.
So here’s some guidelines:
Apostrophes
Apostrophes denote ownership. e.g. Bob’s book means the book belongs to Bob.
When writing a sentence like: 1960s’ icon Twiggy, the apostrophe comes after the s because [...]

Posted on April 30th, 2008 by Wendy Riley-Biddle
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Let’s be truthful – there is very little, (in fact probably nothing, about the way we humans live our lives and do business today that is ‘environmentally friendly’.
The old adage of ‘take, make, waste’ is still very much at the heart of modern western society. Yet, as it becomes fashionable to be seen as [...]

Posted on April 29th, 2008 by Wendy Riley-Biddle
Filed under: Environmental | No Comments »

The recent anti spam legislation has done absolutely nothing to stem the flow of spam into our in-boxes. Not that I ever expected it would. As all of the spam comes from outside New Zealand, all this legislation has done is put back the uptake of legitimate email marketing by New Zealand companies.
We are way [...]

Posted on April 29th, 2008 by Wendy Riley-Biddle
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One of the best things about being a small business who wants to start being more environmentally responsible, is that you can get started NOW. Unlike bigger businesses, you don’t have the layers of management decision-making to navigate in order to get something just tabled for discussion. You can just start doing it now.
The best [...]

Posted on April 26th, 2008 by Wendy Riley-Biddle
Filed under: Environmental | No Comments »