When the business marriage is over

Over the last few weeks I have had the interesting experience of taking part in or witnessing the end of a number of business relationships. I decided, after many years of working at the same gym, that the experience was no longer rewarding and it was time to look elsewhere. At the same time a [...]

Designing a Better Yellow Pages Ad

Making the Most of Your Yellow Pages Investment Yes it’s that time of the year again. With advertising deadlines for the Yellow Pages in June, it is time to reassess your ads for the next edition. For some businesses, having an ad in the Yellow Pages may be the only advertising they do for the [...]

Do you own your own logo?

This week has seen the topic of copyright come under discussion with clients and colleagues. And what has been common amongst them is the lack of understanding around the issue. Copyright ownership has the potential to derail years of work on building your business’ creative identity. If you decide to take your business to another [...]

Advertising – is it right for your business?

Yesterday our Business Development Manager left the warmth and comfort of her bed, in the early hours of the morning, to attended her networking group’s weekly breakfast meeting. This week she reported back to me that the group had decided each member business would advertise in a local business directory. If you are a small [...]