The NZ Herald today reported that a real estate firm has been fined $7,500 for breaching the Fair Trading Act, following a case in December last year where an agent, let’s call him Tim because that’s his name, was sentenced for advertising a property as “buyer enquiry over $380,000″ when he knew the vendor would [...]

Posted on October 29th, 2008 by Mark Lincoln
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One of the great things about working with other businesses on their marketing is that you  learn a lot about them. Over the years I have built up quite a wealth of knowledge in areas as diverse as steel vineyard trellising systems, to the point where I can’t drive past a vineyard without checking out [...]

Posted on October 14th, 2008 by Wendy Riley-Biddle
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Ok, so we all know that first impressions count. What we aren’t all lucky enough to find out is the full extent of the impression we create.
I have always felt that I leave a good first impression; I dress well, I smile, I’m polite, I’m friendly without being over friendly and I listen carefully without [...]

Posted on October 6th, 2008 by Mark Lincoln
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Shortening the gap between expectation and outcome.
After 10 years running Hot PJ I decided late last year to start a new business – designing and producing second language resources for beginners. My business partner is a language teacher and linguist, and I am a second language learner and designer – so the fit was perfect.
We [...]

Posted on October 1st, 2008 by Wendy Riley-Biddle
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