Yougle (Google Profiles)

Google has recently created a “Google Me” page. This is an online profile (another one!) that is specifically linked to Google search results. Whenever I get an inquiry from a prospect I haven’t heard of, or I want to find info on an industry colleague or a competitor, I often Google their name. If they [...]

Can blogging earn you a living?

My friend Kal is a self confessed ‘Geek’. She has lead us into Facebook.com, Twitter.com, blogging and more recently, Geocaching.com, (but the later I admit to following her quite willingly). I noticed on one of Kal’s profiles she described herself as a ‘professional blogger’. Like me, you may well ask how someone can earn a [...]

Wondering what to do with the kids during the school holidays? Go Geocaching!

It is the start of the second week of the school holidays, and for parents another week to occupy the kids whilst juggling all the things you have to do (like work!). A great way to engage the kids, discover places you didn’t know existed in your own neighbourhood, and get some of your things [...]

Getting to Know Your ABCs: spend better, get more.

You may have heard the saying; “Aim for nothing and you’ll hit it with alarming accuracy”. When it comes to your marketing spend, an amendment of this applies; ”Aim for nothing specific and you’ll hit it with alarming accuracy”. The core foundation of marketing is selecting a market and selling to it. Many people make [...]

Giving it away.

Would you walk up to a stranger in the street, hand them your favourite photographs and say, “you’re free to use these for anything you like”?No? Well, if you have ever posted a photo to a social site such as Facebook, this is exactly what you are doing. And you’re not just handing them to [...]

Search for the Best Hot Cross Buns in Town – Summary

We’ve just completed our review of 10 different Hot Cross Buns from suppliers around town.  Apart from being totally ‘over’ hot cross buns before it is even Easter, we have discovered a lot of average buns out there. And it doesn’t seem to matter whether the buns are mass produced, bought from a supermarket or [...]

Hot Cross Bun Taste Test – #10

Brand/Baker: Brumby’s, Barrington Mall Price: $6.30 per pack of 6 ($1.05. each) plus a free loaf of bread. Serving size: Not available Ingredients: Not available Appearance: Flat, wrinkled, uneven surface with broken and uneven crosses. Very sticky on top due to glaze. A lot more yellow than previous buns we’ve trialed. Appearance was improved by [...]