Part 5: Using Twitter to Promote your Cause – 10 Best Practices

How many people have heard of Twitter? I’m guessing a fair few seeing as Twitter receives 55,000,000 visitors a month, with 6 million of those being unique visitors (i.e. non-repeat visits)
How many people have setup a Twitter account? Probably a fair few again. There are a massive amount of people who have opened Twitter accounts [...]

Part 4: Using Facebook to Promote Your Cause

What is Facebook? How did it come about? Who uses it? The Pros and Cons, and how to use it to promote your cause or event…

Part 3: The 5 Rules of Social Media Optimisation

One of the social media’s well known commentators, Rohit Bhargava came up in 2006 with 5 rules for conducting SMO…

Part 2: The Two Tenants of Online Social Marketing

If you are a website administrator you may only just be coming to grips with the ins and outs of search engine optimisation (SEO) and search engine marketing (SEM) and now you are faced with a whole new set of acronyms and computer geek jargon. Blogging, wikis, tweets, mashup, pings, digg it…

Part 1: Social Media – What’s it all about?

As part of our preparation for a workshop called “Embracing Technology for Online Success” at a Not-for-Profit Training Day, I’ve been taking a much closer look at the origins of social media and some of its current favourites…

From Old Billboards to Funky Dolphin Friendly Bags

As you might imagine, billboards generally have a short life, but during the time they are ‘up’ they need to withstand all the elements. They are generally constructed of sturdy weatherproof vinyl, that all too quickly ends up as landfill. One innovative NZ company by the name of “WAS” takes the billboard material, combines it with seatbelt strapping, to create unique, sturdy and very funky bags.

Look out for Customers Descending the Loyalty Ladder

The days are long gone since Henry Ford apparently told his customers ‘you can have any colour so long as it is black!”
We all drive different cars of different colours, speak different languages, use different currencies, eat different foods, dress differently – yet why is it that some marketers treat their prospects like they [...]