Congratulations to the following conference participants who attended our “Embracing Technology for Online Success” at a Not-for-Profit Training Day in May…
Posted on June 16th, 2009 by Wendy Riley-Biddle
Filed under: Social Media for Not-for-Profits | 1 Comment »
After my last “Yorkie – It’s not for girls!” blog post about the chocolate bar with some controversial branding, I thought I’d show how New Zealand advertising is also creating a bit of attention through controversial means.
A recent marketing campaign for Air New Zealand’s grabaseat offer has seen a run of great billboard advertisements.
Bold, straightforward [...]
Posted on June 15th, 2009 by Mark Lincoln
Filed under: Marketing | No Comments »
If you were interested in learning about viral marketing, you could not find a better example than this.
This guy could easily have joined the masses and tried to sell his crappy old washing machine on NZ auction site, Trademe (similar to e-bay but New Zealand based) and could probably have got a nice crisp $20 [...]
Posted on June 12th, 2009 by Mark Lincoln
Filed under: Marketing | No Comments »
You have to laugh at Nestle Yorkie’s packaging. I remember these bars from when I was young in the UK. I loved how they were just pure, solid, bulky blocks of chocolate.
Since I was last there, they’ve changed their branding slightly! My sister-in-law just came back from Ireland and bought me a heap of British [...]
Posted on June 11th, 2009 by Mark Lincoln
Filed under: Marketing | 1 Comment »
Sadly something we see rather a lot of are bulk emails, like newsletters, that show all the recipients’ email addresses. It may be forgivable if it’s the annual Christmas email to the family, but it looks unprofessional if it’s sent in a business context.
Not only does it imply that the sender doesn’t care about the [...]
Posted on June 3rd, 2009 by Wendy Riley-Biddle
Filed under: General | No Comments »
What is a blog? How did they come about? Who are the bloggers and who reads their blogs? What are the pros and cons of blogging? And lots more…
Posted on June 2nd, 2009 by Wendy Riley-Biddle
Filed under: Marketing, Social Media for Not-for-Profits | 1 Comment »
