Practical examples of ‘how to’ and ‘how not to’ handle a customer complaint, featuring an actual email exchange between an unhappy customer (me!) who has complained about a theatre experience and the manager of a local theatre company.

Posted on July 31st, 2009 by Wendy Riley-Biddle
Filed under: General | 2 Comments »

I have just got back from my first Twitter Meet-up (tweetup) in Christchurch. Quite an interesting experience.

It’s strange to walk into a cafe and up to a group of strangers sitting around a table and say “So … are you the people from Twitter because if not you’re probably wondering what the hell I’m talking about right now”

Posted on July 29th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | 4 Comments »

I arrived at work today to the smiling face of Hot PJ’s Business Development Manager, Mark Lincoln. Quite a relief really because last time I saw him he was looking and sounding ill. He has been away from work for several days and as Mark is not one to shirk, it must’ve been quite a [...]

Posted on July 21st, 2009 by Wendy Riley-Biddle
Filed under: General | 1 Comment »

All too often at Hot PJ we see ads come across our desk like the one featured in this post. Apart from the cringe factor whenever I see ads like this, I also feel regret. Regret for the money the advertiser is wasting on such an ineffective ad. I’d be surprised if it generated any new business… Find out how to avoid these mistakes.

Posted on July 14th, 2009 by Wendy Riley-Biddle
Filed under: Marketing | No Comments »