A website is never finished! There is always something you can do to improve its performance. If you set aside some time each week and tackle a few of these ideas on a regular basis you’ll be improving your site and working towards maximising its return on investment.
Posted on September 28th, 2009 by Wendy Riley-Biddle
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We often hear website owners say that they need their site to “start generating more business” before they spend more money on it. What they fail to do is put any effort into marketing their site to draw in visitors, or update their site with new and relevant information that will be of interest to site visitors, or have a compelling offer.
Posted on September 23rd, 2009 by Wendy Riley-Biddle
Filed under: Marketing | 3 Comments »
I recently read an article in NZ Marketing magazine by a well-known New Zealand marketing professional that said “Understand the market of your clients. If their target market is middle-aged decision-makers, these people simple are not going to be on Facebook, Twitter or even Linked-In for business.”
Personally, I have made a great many business connections through Twitter. I connect with business professionals on a daily basis and feel privileged to be able to ask for their knowledge, expertise and advice – which they often freely give.
Many of these people own their own business. In my mind, that makes the majority of these people the key decision makers.
Posted on September 18th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | No Comments »
Good graphic design is a balance between aesthetics and meeting specific marketing/sales goals. What it isn’t is pretty or clever design for the sake of winning creative awards or satisfying the designer’s ego. In fact, at the risk of being shunned by other designers, if it came to a coin toss between looking good or selling more product, then I’d come down on the side of sales every time.
Posted on September 3rd, 2009 by Wendy Riley-Biddle
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