Now is a great time to review your marketing messages. You need to be sure that what you were telling your potential clients in 2009 is still relevant for 2010.
Have there been changes in the past year to your business that necessitate a change to how you communicate with your customers? There have certainly been [...]

Posted on November 25th, 2009 by Wendy Riley-Biddle
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Have you ever carried out a Google search and been presented with a list of URLs and some incomprehensible text under each URL? Did that text make you want to visit the website?

The text I’m talking about it called your “meta description”. This is the text that appears under your site’s URL on the search results page (SERP).

Although at first it might be tempting to stuff this full of keywords, it’s far better to write your description for humans first and search engines second. This is your 160-character-chance to give the reader a reason to visit your site. www.hotpj.co.nz/blog

Posted on November 17th, 2009 by Mark Lincoln
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The campaign to inject more personality into websites
We’ve all visited them before – websites that trot out the same humdrum content, selling the same humdrum service, like all the other humdrum websites.
You can easily spot them – they’re the ones that begin every sentence with ‘We…”

We have been supplying black, red and white widgets to [...]

Posted on November 11th, 2009 by Wendy Riley-Biddle
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As graphic designers, we often find that what we have to follow strict rules when creating work for various industries.

One industry that is limited by rules is the Real Estate industry.

As of 17th November (not far away!) a new regulatory regime under the Real Estate Agents Act 2008 will take full effect, replacing the Real Estate Agents Act 1976.

As well as meaning that all agents, branch managers and even salespeople will have to be individually licensed, there are new restrictions on what information must be provided in all marketing material (including your website) and all printed and electronic documents. Read the rest of this article at www.hotpj.co.nz

Posted on November 9th, 2009 by Mark Lincoln
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… and what not to do with them!
If you’re like me, you’ll have a draw full of shiny new business cards that you have not given out yet. However if you are like Mark, our Business Development Manager, your aim will always be to empty that draw, giving out your cards to those who will [...]

Posted on November 9th, 2009 by Wendy Riley-Biddle
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Graphic Designers have a long history of providing ‘pro bono’ work to organisations and causes they believe in, but it is not often that other companies give away their product for free, no strings attached (in hard economic times), to those who could benefit most but aren’t always in a position to pay full market [...]

Posted on November 5th, 2009 by Wendy Riley-Biddle
Filed under: Marketing, Social Media for Not-for-Profits | 2 Comments »