2009 is over – its time to make way for success in 2010
The past year has been a real experience for all of us in small business. But what are we going to do to ensure next year is a year to keep the accountants (and us!) smiling?
Posted on December 15th, 2009 by Wendy Riley-Biddle
Filed under: Hot PJ Seminars, Marketing | 1 Comment »
While we’re on the subject of what’s going on right outside our office, while I was taking the photos of the Christchurch Sky Lens for my last post, my cousin, Doug, called me and said “Meet you outside your office. Grab a camera.” Then rocked up in this great wee motor!
Doug is currently tasked with driving this mean machine around Christchurch while passing out flyers for Hotel So saying “Why taxi when you can stay at Hotel SO”.
[Christchurch Hotel So Car Promo] The mini road trip seems to be working well so far. While I stood with him, at least 8 people approached and asked what the story was.
This is reflective of a lot of marketing today. Businesses need to stir up some interest and give people a reason to make contact. In this case, instead of walking up to someone and forcing a flyer into their hands, people are actively stopping Doug in the street and even taking flyers directly from his wee glove box.
Posted on December 10th, 2009 by Mark Lincoln
Filed under: Marketing | No Comments »
At Hot PJ, we’re lucky enough to be right in the centre of town in an office above Cashel Mall. Sometimes this means we have to put up with very loud bagpipe music from the local buskers but most of the time the pros out-weigh the cons!
[Christchurch Sky Lens Portrait] Today, a new sculpture has been perched above the pedestrian area just along from our office. The ‘Sky Lens’ by Neil Dawson is looking pretty great and I’m sure when the stars come out at night it’ll be fantastic to stand beneath it and look up through it at the stars.
According to an article on Stuff.co.nz the lens is …
It is part of the City Mall revitalisation project and supported by Christchurch’s Public Art Advisory Group, which jointly funded the $140,000 project.
… and will be lit up at night which will look pretty impressive (but I hope it doesn’t ruin the view of the stars!). I hope that traffic cone isn’t there to stop it landing on people’s heads.
Posted on December 10th, 2009 by Mark Lincoln
Filed under: Total Trivia | No Comments »
Most women know that when they buy a cosmetic, its not going to turn them into the smooth faced adolescent that is pictured in the advertising. The reality is that it doesn’t matter how much ‘Meaningful Beauty’ I slap on, I’m never gonna look like Cindy Crawford! But we still buy into these false promises, [...]
Posted on December 9th, 2009 by Wendy Riley-Biddle
Filed under: Environmental | No Comments »
Have you ever had a call from a magazine salesperson offering a cut price deal on advertising to fill space in their magazine? The deal seems really good; their readers are your target audience, and they are offering it for hundreds of dollars instead of the usual thousands for a full page ad. It is [...]
Posted on December 2nd, 2009 by Wendy Riley-Biddle
Filed under: General, Marketing | 2 Comments »
