Business Card Warrant of Fitness: Your business card is often the only tangible thing a prospect or new contact goes away with after having meet you. What is it going to tell them about you and your business long after the memory of your meeting has faded? If you belong to a networking group or [...]

Posted on February 22nd, 2010 by Wendy Riley-Biddle
Filed under: Marketing | No Comments »

Part 2: Advertisements Many of us have long-running advertisements to promote our business, whether it’s a repeat advert in the Metropol magazine or even your ad in the Yellow Pages directory. It’s quick and easy to delegate the design of your ad to the company that’s actually printing the ad. All you do is give [...]

Posted on February 18th, 2010 by Wendy Riley-Biddle
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When business is brisk it is tempting to put aside business planning and marketing as you focus on meeting the demands of your clients. When boom times turn to bust (as we’ve seen recently) and you haven’t got a plan in place for positioning your company ahead of your competitors, you could pay a hefty [...]

Posted on February 15th, 2010 by Wendy Riley-Biddle
Filed under: Hot PJ Seminars, Marketing | No Comments »

Part 1: Websites If you haven’t already done so, now is the time to be planning your marketing projects for 2010. But the very first thing you should do is review your existing tools and find out: Which tools can be improved Which need to be replaced Which need to be written off All too [...]

Posted on February 15th, 2010 by Wendy Riley-Biddle
Filed under: Marketing, Websites | No Comments »

1. Register your domain name yourself It is easy to do and can avoid lots of headaches should you ever wish to part company with the person or company who registered the domain name on your behalf and may hold all the information. This way all communications regarding your domain name will go straight to [...]

Posted on February 9th, 2010 by Wendy Riley-Biddle
Filed under: General, Websites | No Comments »