You may think you own your logo – after all your company has paid for it! But you may find differently when you decide to move design studios and the incumbent designer says they ‘own’ the copyright. Perhaps you think this sounds like a tall story? If only… but it continues to happen when some [...]

Posted on April 29th, 2010 by Wendy Riley-Biddle
Filed under: Marketing | No Comments »

Not long ago I received a very long self promotion email from someone I had meet at a networking event. Somehow they are more annoying than the usual spam because I had actually meet the sender. After making my way to the 6th sentence of this 732 word e-monstrosity, a pattern was emerging; every sentence [...]

Posted on April 26th, 2010 by Wendy Riley-Biddle
Filed under: Marketing | No Comments »

Word of mouth and referrals are often a good way to get new business. But relying on them as the sole long term strategy for gaining new customers (as many small businesses do) is a risky strategy that has not born out for many in difficult times. Joining a business network group can be a [...]

Posted on April 21st, 2010 by Wendy Riley-Biddle
Filed under: General, Marketing | 1 Comment »