At Hot PJ we are about boosting the profitability of our clients’ businesses by strategically improving how they communicate with their clients and prospects.
It’s not possible to do this by just designing pretty brochures and websites. We take the time to get to know as much about our client’s business as we can; their target [...]

Posted on March 2nd, 2010 by Wendy Riley-Biddle
Filed under: General, Marketing | No Comments »

Business Card Warrant of Fitness:
Your business card is often the only tangible thing a prospect or new contact goes away with after having meet you. What is it going to tell them about you and your business long after the memory of your meeting has faded?
If you belong to a networking group or are an [...]

Posted on February 22nd, 2010 by Wendy Riley-Biddle
Filed under: Marketing | No Comments »

When business is brisk it is tempting to put aside business planning and marketing as you focus on meeting the demands of your clients.
When boom times turn to bust (as we’ve seen recently) and you haven’t got a plan in place for positioning your company ahead of your competitors, you could pay a hefty price [...]

Posted on February 15th, 2010 by Wendy Riley-Biddle
Filed under: Hot PJ Seminars, Marketing | No Comments »

Part 1: Websites
If you haven’t already done so, now is the time to be planning your marketing projects for 2010. But the very first thing you should do is review your existing tools and find out:

Which tools can be improved
Which need to be replaced
Which need to be written off

All too often we grow overly attached [...]

Posted on February 15th, 2010 by Wendy Riley-Biddle
Filed under: Marketing, Websites | No Comments »

Attracting visitors to a website can be a bit of a mystery for many website owners. Here’s a few Hot Gossip posts that guide newbies on how to increase the number of quality visitors to their websites.

Increase Your Online Search Presence for Free!
There’s no point forking out for the design and development of your website [...]

Posted on January 25th, 2010 by Wendy Riley-Biddle
Filed under: Marketing, Websites | No Comments »

Passionate hunter and skilled farmer all in one?
This is a great opportunity to really make your mark!
* Small funky inner-city design studio
* Flexible hours to suit your lifestyle
* Competitive package for the right candidate

Posted on January 20th, 2010 by Wendy Riley-Biddle
Filed under: General, Marketing | No Comments »

You Hot PJ blog readers are a clever lot so I don’t have to tell you that there’s no point forking out for the design and development of your website if no one can find it!
The more qualified visitors your website receives, the greater your brand awareness and the more leads you receive.
So what is [...]

Posted on January 14th, 2010 by Mark Lincoln
Filed under: Marketing, Social Media, Websites | No Comments »

In terms of building websites, time and time again we tell our clients that nothing beats good quality online text. If the pages on your website and the posts in your blog feature relevant and highly readable text then you’re already onto a good thing.

However, when writing for the web you need to consider not only your human readers but also your search engine presence. See more at http://www.hotpj.co.nz/blog

Posted on January 4th, 2010 by Mark Lincoln
Filed under: Marketing | 1 Comment »

2009 is over – its time to make way for success in 2010

The past year has been a real experience for all of us in small business. But what are we going to do to ensure next year is a year to keep the accountants (and us!) smiling?

Posted on December 15th, 2009 by Wendy Riley-Biddle
Filed under: Hot PJ Seminars, Marketing | 1 Comment »

While we’re on the subject of what’s going on right outside our office, while I was taking the photos of the Christchurch Sky Lens for my last post, my cousin, Doug, called me and said “Meet you outside your office. Grab a camera.” Then rocked up in this great wee motor!

Doug is currently tasked with driving this mean machine around Christchurch while passing out flyers for Hotel So saying “Why taxi when you can stay at Hotel SO”.

[Christchurch Hotel So Car Promo] The mini road trip seems to be working well so far. While I stood with him, at least 8 people approached and asked what the story was.

This is reflective of a lot of marketing today. Businesses need to stir up some interest and give people a reason to make contact. In this case, instead of walking up to someone and forcing a flyer into their hands, people are actively stopping Doug in the street and even taking flyers directly from his wee glove box.

Posted on December 10th, 2009 by Mark Lincoln
Filed under: Marketing | No Comments »