We’ve seen many businesses struggle with marketing, making expensive mistakes with ad hoc advertising and promotional efforts, hoping they will provide long term results. Most of this can be easily remedied by taking a planned approach. But where do you start?
Posted on May 5th, 2011 by Wendy Riley-Biddle
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SEO guru and friend, Kalena Jordan of www.ask-kalena.com and Search Engine College fame, shared with me her copy of Search Marketing Standard recently, a US publication which always carries quality articles to help website owners better leverage their online marketing. The lead article on the ‘Nuts and Bolts of Search Engine Optimization’ provides a useful [...]
Posted on April 28th, 2011 by Wendy Riley-Biddle
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Looking for new marketing ideas to get 2011 off to a successful start? HubSpot have produced a free booklet featuring 11 short case studies on how individuals, businesses and organisations, all operating in different industry sectors, have successfully used various online marketing strategies to increase brand awareness and sales. The eBook features case studies on [...]
Posted on January 17th, 2011 by Wendy Riley-Biddle
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I’ve just started reading Brian Clark’s booklet written in May this year, “How to Create Compelling Content that Ranks Well in Search Engines“, which has some great advice for anyone who manages the content of a website. He nails it on the head from the outset with his statement: “Put simply: if your content isn’t [...]
Posted on November 15th, 2010 by Wendy Riley-Biddle
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We all consume it, now the NZ Advertising Standards Authority has issued stronger codes for advertising it. These codes reflect Government initiatives to reduce the consumption of unhealthy foods. Recently I saw a bag of marshmallows advertised as ‘fat free’. Of course marshmallows are mostly made of sugar, water and gelatin – there is no [...]
Posted on November 2nd, 2010 by Wendy Riley-Biddle
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There are still some so called search engine specialists claiming that they can put you on the first page of the search engines – but can they be believed? Like most things that sound too good to be true, they generally are – or come with sufficient ‘fish hooks’ that their value ends up being [...]
Posted on October 28th, 2010 by Wendy Riley-Biddle
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According to New Zealand Marketing Magazine: 1.4 million Kiwis have made a purchase online in the past year. 46% of all grocery purchases in NZ are bought on promotion, compared to 30% in Australia. 88% of us have chosen a product or service because they perceive it to be ‘green’. 42% of Kiwi internet users [...]
Posted on October 27th, 2010 by Wendy Riley-Biddle
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With any communication strategy, success lies in sending the right people, the right message, at the right time The right people It isn’t acceptable to send the same message to your entire email address book – unless you want to damage your credibility and/or risk breaching the NZ Anti Spam Law. You must have consent, [...]
Posted on October 21st, 2010 by Wendy Riley-Biddle
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I was asked by a client recently what, in my experience, was the main reason many new small businesses struggle. If I was an accountant I’d probably say lack of cashflow – and the business person in me would agree. As a designer at Hot Pyjama Productions, specialising in marketing communications, I often see this [...]
Posted on October 1st, 2010 by Wendy Riley-Biddle
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or is it a natural skill? Whether you believe we are coming out of the recession or not, one thing is certain,marketing to your existing customers is still the easiest way to get more business. Too often businesses plough large sums of money into trying to attract new customers at the expense of their current [...]
Posted on August 13th, 2010 by Wendy Riley-Biddle
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