In this difficult economic time many businesses feel they can’t justify ramping up their communication strategies and marketing more creatively.
Yet as the lead article in the March/April NZ Marketing magazine is at pains to point out, “the companies most tenacious in their pursuit of creativity have been the ones outperforming the stock market and enjoying [...]
Posted on March 10th, 2010 by Wendy Riley-Biddle
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Part 2: Advertisements
Many of us have long-running advertisements to promote our business, whether it’s a repeat advert in the Metropol magazine or even your ad in the Yellow Pages directory.
It’s quick and easy to delegate the design of your ad to the company that’s actually printing the ad. All you do is give them your [...]
Posted on February 18th, 2010 by Wendy Riley-Biddle
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Most women know that when they buy a cosmetic, its not going to turn them into the smooth faced adolescent that is pictured in the advertising. The reality is that it doesn’t matter how much ‘Meaningful Beauty’ I slap on, I’m never gonna look like Cindy Crawford!
But we still buy into these false promises, such [...]
Posted on December 9th, 2009 by Wendy Riley-Biddle
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As you might imagine, billboards generally have a short life, but during the time they are ‘up’ they need to withstand all the elements. They are generally constructed of sturdy weatherproof vinyl, that all too quickly ends up as landfill. One innovative NZ company by the name of “WAS” takes the billboard material, combines it with seatbelt strapping, to create unique, sturdy and very funky bags.
Posted on May 5th, 2009 by Wendy Riley-Biddle
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It has been a roller coaster ride for car owners over the last 6 months; fuel prices going up up up, and then quickly dropping down, only to go up again.
On-going talk about recession, Somalian pirates and the fluctuating US dollar all add to this uneasy ride for motorists.
But there is a brighter side to [...]
Posted on March 12th, 2009 by Wendy Riley-Biddle
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The ‘Green’ Design and Printing Guide
Many organisations with a sustainable message send mixed signals with their communications material. The message says ‘be sustainable’ but the method of delivery does not always reflect this.
In this post I am going to give you some of the tools and principles that we use at Hot PJ for designing [...]
Posted on December 17th, 2008 by Wendy Riley-Biddle
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Let’s be truthful – there is very little, (in fact probably nothing, about the way we humans live our lives and do business today that is ‘environmentally friendly’.
The old adage of ‘take, make, waste’ is still very much at the heart of modern western society. Yet, as it becomes fashionable to be seen as [...]
Posted on April 29th, 2008 by Wendy Riley-Biddle
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One of the best things about being a small business who wants to start being more environmentally responsible, is that you can get started NOW. Unlike bigger businesses, you don’t have the layers of management decision-making to navigate in order to get something just tabled for discussion. You can just start doing it now.
The best [...]
Posted on April 26th, 2008 by Wendy Riley-Biddle
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