or is it a natural skill? Whether you believe we are coming out of the recession or not, one thing is certain,marketing to your existing customers is still the easiest way to get more business. Too often businesses plough large sums of money into trying to attract new customers at the expense of their current [...]
Posted on August 13th, 2010 by Wendy Riley-Biddle
Filed under: General, Marketing | No Comments »
You couldn’t get more central than this! The Old Weekly Press Building is a refurbished historic building which overlooks the City Mall, on Cashel Street, opposite the Guthrey Centre (Bridge of Remembrance end). The building is a hub for emerging and established technology businesses. Space is available in the office of Hot Pyjama Productions, a [...]
Posted on July 6th, 2010 by Wendy Riley-Biddle
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Word of mouth and referrals are often a good way to get new business. But relying on them as the sole long term strategy for gaining new customers (as many small businesses do) is a risky strategy that has not born out for many in difficult times. Joining a business network group can be a [...]
Posted on April 21st, 2010 by Wendy Riley-Biddle
Filed under: General, Marketing | 1 Comment »
At Hot PJ we are about boosting the profitability of our clients’ businesses by strategically improving how they communicate with their clients and prospects. It’s not possible to do this by just designing pretty brochures and websites. We take the time to get to know as much about our client’s business as we can; their [...]
Posted on March 2nd, 2010 by Wendy Riley-Biddle
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1. Register your domain name yourself It is easy to do and can avoid lots of headaches should you ever wish to part company with the person or company who registered the domain name on your behalf and may hold all the information. This way all communications regarding your domain name will go straight to [...]
Posted on February 9th, 2010 by Wendy Riley-Biddle
Filed under: General, Websites | No Comments »
Passionate hunter and skilled farmer all in one?
This is a great opportunity to really make your mark!
* Small funky inner-city design studio
* Flexible hours to suit your lifestyle
* Competitive package for the right candidate
Posted on January 20th, 2010 by Wendy Riley-Biddle
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Judging by the volume of emailed employment enquiries we receive, poorly considered, badly spelt (which my US built spell checker is telling me is spelled incorrectly – another pet hate!) communications are sadly becoming the norm. Here’s an example received today (only the names have been changed to protect the guilty): hello my name is [...]
Posted on January 11th, 2010 by Wendy Riley-Biddle
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Have you ever had a call from a magazine salesperson offering a cut price deal on advertising to fill space in their magazine? The deal seems really good; their readers are your target audience, and they are offering it for hundreds of dollars instead of the usual thousands for a full page ad. It is [...]
Posted on December 2nd, 2009 by Wendy Riley-Biddle
Filed under: General, Marketing | 2 Comments »
It really annoys me when unscrupulous companies take business people for a ride to make a quick buck. And for some reason they just keep on getting away with it! I was chatting to a fellow business person last week about a friend who is a ‘search marketing expert’. “Don’t talk to me about search [...]
Posted on October 5th, 2009 by Wendy Riley-Biddle
Filed under: General, Social Media | 3 Comments »
Practical examples of ‘how to’ and ‘how not to’ handle a customer complaint, featuring an actual email exchange between an unhappy customer (me!) who has complained about a theatre experience and the manager of a local theatre company.
Posted on July 31st, 2009 by Wendy Riley-Biddle
Filed under: General | 2 Comments »
