Would you walk up to a stranger in the street, hand them your favourite photographs and say, “you’re free to use these for anything you like”?No? Well, if you have ever posted a photo to a social site such as Facebook, this is exactly what you are doing. And you’re not just handing them to [...]
Posted on April 8th, 2009 by Mark Lincoln
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It’s been quiet on the Hot PJ Blog for a while. I have been overseas and Mark has been left holding the fort, juggling both his usual role and some of mine too. But he did manage to get a newsletter out, where he discussed the possible death of the print media. Whilst on holiday [...]
Posted on March 15th, 2009 by Wendy Riley-Biddle
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The NZ Herald today reported that a real estate firm has been fined $7,500 for breaching the Fair Trading Act, following a case in December last year where an agent, let’s call him Tim because that’s his name, was sentenced for advertising a property as “buyer enquiry over $380,000″ when he knew the vendor would [...]
Posted on October 29th, 2008 by Mark Lincoln
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One of the great things about working with other businesses on their marketing is that you learn a lot about them. Over the years I have built up quite a wealth of knowledge in areas as diverse as steel vineyard trellising systems, to the point where I can’t drive past a vineyard without checking out [...]
Posted on October 14th, 2008 by Wendy Riley-Biddle
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Ok, so we all know that first impressions count. What we aren’t all lucky enough to find out is the full extent of the impression we create. I have always felt that I leave a good first impression; I dress well, I smile, I’m polite, I’m friendly without being over friendly and I listen carefully [...]
Posted on October 6th, 2008 by Mark Lincoln
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Shortening the gap between expectation and outcome. After 10 years running Hot PJ I decided late last year to start a new business – designing and producing second language resources for beginners. My business partner is a language teacher and linguist, and I am a second language learner and designer – so the fit was [...]
Posted on October 1st, 2008 by Wendy Riley-Biddle
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This morning at around 8:30am you may have felt a sudden change in atmospheric pressure. This is likely to have been due to the almighty sigh of relief I gave when our director, Wendy, returned from two weeks annual leave. During this time, I metaphorically slipped into Wendy’s creative shoes and learnt a few things [...]
Posted on September 22nd, 2008 by Mark Lincoln
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Beware! Your average Jo(e) Bloggs has found their voice! As Simon from iJump told me, “Caveat emptor (buyer beware) is dead”. As you sip your coffee and read this, thanks to social networking sites like Facebook, Twigger, Digg, myspace and a million blog entries, a magnitude of potential buyers could be discussing your product or [...]
Posted on August 8th, 2008 by Mark Lincoln
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What has happened to customer service over the years? It seems many businesss have forgotten that clients are the people who pay their bills. Basic, courteous customer service should be a base standard and not a nice to have as some seem to think. Hot PJ regularly does breakfast seminars to help companies with their [...]
Posted on July 3rd, 2008 by Wendy Riley-Biddle
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Over the last few weeks I have had the interesting experience of taking part in or witnessing the end of a number of business relationships. I decided, after many years of working at the same gym, that the experience was no longer rewarding and it was time to look elsewhere. At the same time a [...]
Posted on May 26th, 2008 by Wendy Riley-Biddle
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