You will be working through the stages of identifying your:

• target market,
• strengths,
• fear factors,
• unique selling points,

and turning this into a core statement that your present and potential customers will resonate perfectly with.

Workshop Aim:

The aim is that you leave the workshop with a clear picture of who your target market is, based on:

• profiling your best customers,
• what it is that drives that customer to seek a solution (their fears),
• how your company can solve the customers’ problem better than your competitors (your strengths)
• and how best to communicate this to them.

Knowing this will enable your business to better brief creative, marketing and sales staff, providing them with the information they need to better represent your business.

We’ve all attended seminars where we’ve left enthused, only to loose momentum once we get back to work and caught up in everyday business. For this reason we’ve designed this workshop so your active participation ensures you develop new insights into your business, and you leave with something practical and relevant to take back and use immediately.

Bonus Offer

Register before the end of August and you will receive one hour free consultation after the seminar from one of the presenters of your choice worth $120.00 +GST
Register Online

The Presenters:

The Workshop will be lead by Dave Sewell, a business development specialist and retail trainer with a genuine empathy for small business owners.

Using a combination of principals learnt and experience gained in retail and small business ownership over the last twenty years, Dave has designed this unique workshop in response to two of the biggest challenges that businesses face; identifying and understanding their core business strengths and target market.

Dave will be supported by Wendy Riley-Biddle, owner and principal designer at Hot Pyjama Productions, a marketing communications company.

Wendy has twenty years experience in advertising and marketing, culminating in 10 running her own business. She will be taking you through the process of identifying the right channels for communicating your core strengths to ensure it effectively reaches your target market

When, Where and How Much?

When: 21st September 2010, 8:30 – 12.00 noon
Where: The Running Bull Bar, Cnr Riccarton Road and Deans Ave, Christchurch.
Availability: There are only 15 spaces, get in quick!
Parking: Available behind the building, off Deans Ave.
Cost: $149.00 + GST

How to Register?

Register online to secure your spot or call Wendy at Hot Pyjama Productions on (03) 374 9929.

Note: Due to the limited spaces available in the workshop there will be no refunds for those cancelling within 14 days of the workshop.

When business is brisk it is tempting to put aside business planning and marketing as you focus on meeting the demands of your clients.

When boom times turn to bust (as we’ve seen recently) and you haven’t got a plan in place for positioning your company ahead of your competitors, you could pay a hefty price for having neglected your own business’ needs.

Invest some time in your own business

If you’ve put off working on your business’ marketing plan because you’re pushed for time or don’t know how to start, then join us for 2.5 hours at our next free Hot PJ Marketing Planning workshop.

You’ll be guided through the process of developing your marketing plan by Hot PJ’s own business development expert, Wendy Riley-Biddle and Small Business consultant and trainer, Dave Sewell,

You’ll also receive a copy of our specially written book ‘The No-nonsense Guide to Marketing Planning’ aimed at guiding you through the marketing planning process in quick easy-to-follow steps.

At the end of this the workshop you’ll have useful new tools, advice and contacts for completing your own marketing plan.

When: 9th March 2010, 8.30 – 11.00am
Where: Venue to be advised, but will be inner city Christchurch
Cost: FREE!
Email us to register for our free marketing planning workshop

The past year has been a real experience for all of us in small business. But what are we going to do to ensure next year is a year to keep the accountants (and us!) smiling?

Are we happy with just getting by, or is it time to get organised and bring in some quality profits for 2010?

Far too many businesses are reactive to approaches from pushy sales people, e.g. you may pay for magazine advertising purely because a salesperson is at your door and is waiting for you to sign on the dotted line. It’s now, it’s easy, it’s done.

Successful business owners plan ahead and are PROactive. These are the business owners who can confidently tell the salesperson that they already have a marketing budget worked out and they will be spending their money elsewhere for better, planned, results.

What do successful business owners know about their own marketing?

They know their goals. Once you have a goal for your company, whether it’s a 3 year goal, a 5 year goal or a 10 year goal, you have direction and drive – something to work towards.

They know their A-class clients. The clients who are easiest and most cost effective to sell to.

They profile their A-class clients, figure out what section of the market they appear in and so they know their target market. Your target market is not ‘everyone’! Having poor quality customers soaking up all your attention could mean that your real, easy-to-sell-to, profit generating clients could go elsewhere.

Design your marketing to target a specific market and you’ll see a far better ROI.

They have a budget and a plan. Setting a figure for how much you want to spend on your marketing for the year, and building a strategy of how you will spend that money, will ensure that your spending is controlled and accounted for. Your marketing will also be scheduled and far less time consuming to arrange.

What are you getting for your money?

If you’re spending your money on marketing opportunities just because they are on the table in front of you, your marketing could be heading in various directions and getting mediocre results.

There’s no way of knowing if you are using the right marketing channels unless you measure each marketing campaign. Whether it’s a simple Yellow Pages ad or a full direct mail campaign. Everything can be measured.

Need some assistance?

All of us small-business-types have got a job to do. We all specialise in a particular field and often have little time for other things. Well at Hot PJ our speciality is marketing!

With this in mind, we’re holding a seminar in late January 2010 and you’re invited! We will go over each of these points in detail, and much more. Because we present to small groups rather than halls of 200 people, we’ll tailor the presentation to include advice for your particular industry where possible.

If you are interested in hearing more about this seminar, please contact Mark for the lasted information or visit our seminar page.

Have you been hearing all the hype about Twitter but are still unconvinced as to how it can be used to create more leads for your small business?

Then the Hot PJ Twitter and Blog Seminar is for you!

The seminar will be presented by our own Business Development Manager, Mark Lincoln.

Mark is very enthusiastic about the use of Twitter and blogs for small business and recently presented to 50 representatives from non-profit organisations. He’s brimming with fresh knowledge from last week’s Search Engine Bootcamp and looking forward to sharing some of this knowledge at the seminar.

What you can expect to learn from this seminar:

1. The knowledge to setup a blog and Twitter account
2. Best practices for your first posts
3. Tips on how to start building your network
4. Quality advice on how to turn Twitter and blog readers into leads for your business
5. Industry examples of good and bad Twitter and blog use.

Date: Thursday 29th October
Time: 8am to 10am
Venue: Just Desserts Conference Room – 33 Wordsworth Street

Tickets will be just $25 incl GST, which includes a light breakfast and tea and coffee. We keep our seminar groups small and select to encourage a two-way conversation between presenter and attendee so that the presentation can be tailored to fit your business.

To register your interest, drop Mark Lincoln a line now. Get in quickly as places will run out fast!

Mark Lincoln

T: 03 374 9929
E: bdm @ hotpj.co.nz