You Hot PJ blog readers are a clever lot so I don’t have to tell you that there’s no point forking out for the design and development of your website if no one can find it!
The more qualified visitors your website receives, the greater your brand awareness and the more leads you receive.
So what is [...]

Posted on January 14th, 2010 by Mark Lincoln
Filed under: Marketing, Social Media, Websites | No Comments »

Well, it looks like our Hot PJ Twitter account has been selected to be part of a small group (probably about 100,000 or so!) that can try out Twitter lists before it’s unleashed on the Twitter-verse.

So what are Twitter lists? Fidn out more at www.hotpj.co.nz/blog/twitter-lists

Posted on October 30th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | No Comments »

How can Twitter and Blogs generate more business for my company?

So let’s talk in real world jargon-free terms for a typical small business. In this example I’ll use two fictional garages in Christchurch; Bob’s and Steve’s.

Try to picture yourself as one of these mechanics, and your closest competitor as the other.

Now both of these mechanics provide a similar offering for a similar price. They’re both situated on the same street and at first glance there’s little to distinguish between the two. Originally, neither garage owner saw the need for much of a website. They figured the majority of their business came through passing traffic and word of mouth. Read more at www.hotpj.co.nz/blog

Posted on October 9th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | 1 Comment »

Have you been thinking about writing a blog or setting up a Twitter account? Or do you have either of these but have yet to send much traffic through to your website?

Have you been hearing all the hype about Twitter but are still unconvinced as to how it can be used to create more leads for your small business?

Then the Hot PJ Twitter and Blog seminar is for you!

Posted on October 9th, 2009 by Mark Lincoln
Filed under: Hot PJ Seminars, Marketing, Social Media | No Comments »

During marketing consultations, I’ve been encouraging a lot of non-profits to set up Facebook Pages. One person I spoke to had a concern that they didn’t want their Facebook Profile to become public and openly associated with their organisation.

This reminded me of a job interview I once had at a recruitment agency. During the interview, social media came up. The interviewer admitted that she had tried to find my Facebook page but couldn’t see anything because of my privacy settings. (read the full post at www.hotpj.co.nz/blog/facebook-privacy)

Posted on October 6th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | 3 Comments »

It really annoys me when unscrupulous companies take business people for a ride to make a quick buck. And for some reason they just keep on getting away with it!
I was chatting to a fellow business person last week about a friend who is a ’search marketing expert’. “Don’t talk to me about search marketing” [...]

Posted on October 5th, 2009 by Wendy Riley-Biddle
Filed under: General, Social Media | 3 Comments »

I recently read an article in NZ Marketing magazine by a well-known New Zealand marketing professional that said “Understand the market of your clients. If their target market is middle-aged decision-makers, these people simple are not going to be on Facebook, Twitter or even Linked-In for business.”

Personally, I have made a great many business connections through Twitter. I connect with business professionals on a daily basis and feel privileged to be able to ask for their knowledge, expertise and advice – which they often freely give.

Many of these people own their own business. In my mind, that makes the majority of these people the key decision makers.

Posted on September 18th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | No Comments »

I have just got back from my first Twitter Meet-up (tweetup) in Christchurch. Quite an interesting experience.

It’s strange to walk into a cafe and up to a group of strangers sitting around a table and say “So … are you the people from Twitter because if not you’re probably wondering what the hell I’m talking about right now”

Posted on July 29th, 2009 by Mark Lincoln
Filed under: Marketing, Social Media | 4 Comments »