Search Engine Optimisation for Canterbury Businesses Many companies are cutting back on print advertising and questioning the return on investment for print directories, with more and more searches being performed online. Search Engine experts, Optymise, are offering Christchurch website owners a special online marketing package to help them through these difficult times. Hot PJ have [...]

Posted on October 20th, 2011 by Wendy Riley-Biddle
Filed under: General, Websites | No Comments »

Hot PJ has spent the last ten years occupying historical buildings in the City Mall. We moved into the former Shades Hotel over the new year 2000, thumbing our nose at the Y2K bug. Our next space was in the lovely Old Weekly Press building, affording prime viewing of the Busker’s Festival. Late 2010 we [...]

Posted on September 26th, 2011 by Wendy Riley-Biddle
Filed under: Websites | No Comments »

From time to time there seems to be a rash of hacked sites appearing on the web. If you are running an application to manage the content of your site, like a content management system, this can be the area the hackers will target, injecting malicious code into your website’s pages in order to use [...]

Posted on September 22nd, 2011 by Wendy Riley-Biddle
Filed under: Websites | No Comments »

SEO guru and friend, Kalena Jordan of www.ask-kalena.com and  Search Engine College fame, shared with me her copy of Search Marketing Standard recently, a US publication which always carries quality articles to help website owners better leverage their online marketing. The lead article on the ‘Nuts and Bolts of Search Engine Optimization’ provides a useful [...]

Posted on April 28th, 2011 by Wendy Riley-Biddle
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I’ve just started reading Brian Clark’s booklet written in May this year, “How to Create Compelling Content that Ranks Well in Search Engines“, which has some great advice for anyone who manages the content of a website. He nails it on the head from the outset with his statement: “Put simply: if your content isn’t [...]

Posted on November 15th, 2010 by Wendy Riley-Biddle
Filed under: Marketing, Websites | 1 Comment »

There are still some so called search engine specialists claiming that they can put you on the first page of the search engines – but can they be believed? Like most things that sound too good to be true, they generally are – or come with sufficient ‘fish hooks’ that their value ends up being [...]

Posted on October 28th, 2010 by Wendy Riley-Biddle
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Most websites can be configured to handle online payments in some shape or form. Briefly, this is how an online sale works when buying product. Purchasing a service wouldn’t usually have the delivery component, but can roughly follow the same process: Shopper selects product for purchase and it goes into a virtual shopping cart. When [...]

Posted on July 19th, 2010 by Wendy Riley-Biddle
Filed under: Websites | 1 Comment »

In an earlier post I talked about how to set up your profile in Google Maps. But what happens if someone has beaten you to it? We’ve had a few clients who have discovered there are already listings in Google Maps for their business and they don’t know how they got there, who added them [...]

Posted on June 30th, 2010 by Wendy Riley-Biddle
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This month Google announced a new index system which they’ve called ‘Caffeine’. This promises faster delivery of ‘relevant’ content than it did in the past, particularly when it comes to new content. Search engines have always loved new content If you write a blog, you may have noticed how quickly the content of a new [...]

Posted on June 24th, 2010 by Wendy Riley-Biddle
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Google is a wonderful thing – I am constantly amazed at how many freebies Google offers that are great tools for: businesses schools clubs not-for-profits If you haven’t yet discovered ‘Google Places’ then read on to find out how easy it is to profile your business or organisation in Google even when you haven’t got [...]

Posted on May 11th, 2010 by Wendy Riley-Biddle
Filed under: Marketing, Websites | 1 Comment »