Understanding online payment systems

Most websites can be configured to handle online payments in some shape or form. Briefly, this is how an online sale works when buying product. Purchasing a service wouldn’t usually have the delivery component, but can roughly follow the same process: Shopper selects product for purchase and it goes into a virtual shopping cart. When [...]

How to claim your Google Maps Listing

In an earlier post I talked about how to set up your profile in Google Maps. But what happens if someone has beaten you to it? We’ve had a few clients who have discovered there are already listings in Google Maps for their business and they don’t know how they got there, who added them [...]

Google, Caffeine and Canines – and how they affect your website

This month Google announced a new index system which they’ve called ‘Caffeine’. This promises faster delivery of ‘relevant’ content than it did in the past, particularly when it comes to new content. Search engines have always loved new content If you write a blog, you may have noticed how quickly the content of a new [...]

How to secure your place in Google – even when you don’t have a website

Google is a wonderful thing – I am constantly amazed at how many freebies Google offers that are great tools for: businesses schools clubs not-for-profits If you haven’t yet discovered ‘Google Places’ then read on to find out how easy it is to profile your business or organisation in Google even when you haven’t got [...]

Review your marketing tools to maximise return!

Part 1: Websites If you haven’t already done so, now is the time to be planning your marketing projects for 2010. But the very first thing you should do is review your existing tools and find out: Which tools can be improved Which need to be replaced Which need to be written off All too [...]

Getting started with your website – 4 tips to protect your asset

1. Register your domain name yourself It is easy to do and can avoid lots of headaches should you ever wish to part company with the person or company who registered the domain name on your behalf and may hold all the information. This way all communications regarding your domain name will go straight to [...]

Free Website Review Tool

At Hot PJ we hear a lot of disturbing stories from website owners who have been left high and dry by their developers, often with little understanding of how their site works or how well it is performing. As part of our philosophy at Hot PJ to help fellow website and business owners, we have [...]

Attracting Visitors to Your Website

Attracting visitors to a website can be a bit of a mystery for many website owners. Here’s a few Hot Gossip posts that guide newbies on how to increase the number of quality visitors to their websites. Increase Your Online Search Presence for Free! There’s no point forking out for the design and development of [...]

Increase Online Search Presence for Free!

You Hot PJ blog readers are a clever lot so I don’t have to tell you that there’s no point forking out for the design and development of your website if no one can find it! The more qualified visitors your website receives, the greater your brand awareness and the more leads you receive. So [...]