You have to laugh at Nestle Yorkie’s packaging. I remember these bars from when I was young in the UK. I loved how they were just pure, solid, bulky blocks of chocolate.

Since I was last there, they’ve changed their branding slightly! My sister-in-law just came back from Ireland and bought me a heap of British chocolate bars.

Apparently Yorkie can get away with this as they also have a pink “Not for boys!” version.

I wonder how New Zealand would react to the launch of a similar bar? Perhaps an NZ “Not for Aussies!” bar, with a counterpart “Not for Kiwis!” version in Australia?

The amount of attention you can receive for being a little controversial can be quite impressive.