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	<title>Marketing for Small Businesses</title>
	<link>http://hotpj.co.nz/blog</link>
	<description>Helping small businesses market themselves more effectively and lessen their impact on the environment.</description>
	<lastBuildDate>Tue, 09 Mar 2010 23:18:41 +0000</lastBuildDate>
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    <title>Marketing for Small Businesses</title>
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    <link>http://hotpj.co.nz/blog</link>
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    <description>Marketing for Small Businesses - http://hotpj.co.nz/blog</description>
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	<item>
		<title>Using creativity to grow successful businesses and brands</title>
		<description><![CDATA[In this difficult economic time many businesses feel they can&#8217;t justify ramping up their communication strategies and marketing more creatively.
Yet as the lead article in the March/April NZ Marketing magazine is at pains to point out, &#8220;the companies most tenacious in their pursuit of creativity have been the ones outperforming the stock market and enjoying [...]]]></description>
		<link>http://hotpj.co.nz/blog/using-creativity-to-grow-successful-businesses-and-brands/</link>
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		<title>Pick a Designer&#8217;s Brain for Free</title>
		<description><![CDATA[At Hot PJ we are about boosting the profitability of our clients&#8217; businesses by strategically improving how they communicate with their clients and prospects.
It&#8217;s not possible to do this by just designing pretty brochures and websites. We take the time to get to know as much about our client&#8217;s business as we can; their target [...]]]></description>
		<link>http://hotpj.co.nz/blog/free-marketing-ideas/</link>
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		<title>Fab or Fail &#8211; does your business card cut the mustard?</title>
		<description><![CDATA[Business Card Warrant of Fitness:
Your business card is often the only tangible thing a prospect or new contact goes away with after having meet you. What is it going to tell them about you and your business long after the memory of your meeting has faded?
If you belong to a networking group or are an [...]]]></description>
		<link>http://hotpj.co.nz/blog/business-card-warrant-of-fitness/</link>
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		<title>Review your marketing tools to maximise return!</title>
		<description><![CDATA[Part 2: Advertisements
Many of us have long-running advertisements to promote our business, whether it&#8217;s a repeat advert in the Metropol magazine or even your ad in the Yellow Pages directory.
It&#8217;s quick and easy to delegate the design of your ad to the company that&#8217;s actually printing the ad. All you do is give them your [...]]]></description>
		<link>http://hotpj.co.nz/blog/review-your-advertisements/</link>
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		<title>Marketing Planning for Professional Service Providers</title>
		<description><![CDATA[
When business is brisk it is tempting to put aside business planning and marketing as you focus on meeting the demands of your clients.
When boom times turn to bust (as we&#8217;ve seen recently) and you haven&#8217;t got a plan in place for positioning your company ahead of your competitors, you could pay a hefty price [...]]]></description>
		<link>http://hotpj.co.nz/blog/marketing-planning-for-professional-service-providers/</link>
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		<title>Review your marketing tools to maximise return!</title>
		<description><![CDATA[Part 1: Websites
If you haven’t already done so, now is the time to be planning your marketing projects for 2010. But the very first thing you should do is review your existing tools and find out:

Which tools can be improved
Which need to be replaced
Which need to be written off

All too often we grow overly attached [...]]]></description>
		<link>http://hotpj.co.nz/blog/review-your-marketing-tools/</link>
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		<title>Getting started with your website &#8211; 4 tips to protect your asset</title>
		<description><![CDATA[1. Register your domain name yourself
It is easy to do and can avoid lots of headaches should you ever wish to part company with the person or company who registered the domain name on your behalf and may hold all the information. This way all communications regarding your domain name will go straight to you, [...]]]></description>
		<link>http://hotpj.co.nz/blog/starting-a-website/</link>
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		<title>Free Website Review Tool</title>
		<description><![CDATA[At Hot PJ we hear a lot of disturbing stories from website owners who have been left high and dry by their developers, often with little understanding of how their site works or how well it is performing.
As part of our philosophy at Hot PJ to help fellow website and business owners, we have developed [...]]]></description>
		<link>http://hotpj.co.nz/blog/free-website-review-tool/</link>
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		<title>Attracting Visitors to Your Website</title>
		<description><![CDATA[Attracting visitors to a website can be a bit of a mystery for many website owners. Here&#8217;s a few Hot Gossip posts that guide newbies on how to increase the number of quality visitors to their websites.

Increase Your Online Search Presence for Free!
There’s no point forking out for the design and development of your website [...]]]></description>
		<link>http://hotpj.co.nz/blog/attracting-visitors-to-your-website/</link>
			</item>
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		<title>New Business Development Manager needed for Design Studio</title>
		<description><![CDATA[Passionate hunter and skilled farmer all in one?
This is a great opportunity to really make your mark!
    * Small funky inner-city design studio
    * Flexible hours to suit your lifestyle
    * Competitive package for the right candidate]]></description>
		<link>http://hotpj.co.nz/blog/new-business-development-manager-needed-for-design-studio/</link>
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