Designed especially for Business Owners and Managers, and those charged with marketing, this practical Workshop will get you to the heart of developing and communicating your core message.

You will be working through the stages of identifying your:

• target market,
• strengths,
• fear factors,
• unique selling points,

and turning this into a core statement that your present and potential customers will resonate perfectly with.

Workshop Aim:

The aim is that you leave the workshop with a clear picture of who your target market is, based on:

• profiling your best customers,
• what it is that drives that customer to seek a solution (their fears),
• how your company can solve the customers’ problem better than your competitors (your strengths)
• and how best to communicate this to them.

Knowing this will enable your business to better brief creative, marketing and sales staff, providing them with the information they need to better represent your business.

We’ve all attended seminars where we’ve left enthused, only to loose momentum once we get back to work and caught up in everyday business. For this reason we’ve designed this workshop so your active participation ensures you develop new insights into your business, and you leave with something practical and relevant to take back and use immediately.

Bonus Offer

Register before the end of August and you will receive one hour free consultation after the seminar from one of the presenters of your choice worth $120.00 +GST
Register Online

The Presenters:

The Workshop will be lead by Dave Sewell, a business development specialist and retail trainer with a genuine empathy for small business owners.

Using a combination of principals learnt and experience gained in retail and small business ownership over the last twenty years, Dave has designed this unique workshop in response to two of the biggest challenges that businesses face; identifying and understanding their core business strengths and target market.

Dave will be supported by Wendy Riley-Biddle, owner and principal designer at Hot Pyjama Productions, a marketing communications company.

Wendy has twenty years experience in advertising and marketing, culminating in 10 running her own business. She will be taking you through the process of identifying the right channels for communicating your core strengths to ensure it effectively reaches your target market

When, Where and How Much?

When: 21st September 2010, 8:30 – 12.00 noon
Where: The Running Bull Bar, Cnr Riccarton Road and Deans Ave, Christchurch.
Availability: There are only 15 spaces, get in quick!
Parking: Available behind the building, off Deans Ave.
Cost: $149.00 + GST

How to Register?

Register online to secure your spot or call Wendy at Hot Pyjama Productions on (03) 374 9929.

Note: Due to the limited spaces available in the workshop there will be no refunds for those cancelling within 14 days of the workshop.

Posted on August 13th, 2010 by Wendy Riley-Biddle
Filed under: Hot PJ Seminars