This month Google announced a new index system which they’ve called ‘Caffeine’. This promises faster delivery of ‘relevant’ content than it did in the past, particularly when it comes to new content.

Search engines have always loved new content

If you write a blog, you may have noticed how quickly the content of a new post is indexed by search engines when compared to static website content.

This new indexing system turbo-charges the speed at which new website content appears in Google search engine result pages (or SERPs). It is now even more important to ensure your website content (the words) is kept fresh.

Spending large sums of money on a pretty site, with content that doesn’t change, is not a winning strategy if you want to attract visitors to your site on an ongoing basis.

Sure, some content remains relevant long term, and making changes for change’s sake is not something I’d be wasting my time on. But adding relevant new content to your site is time well spent.

If you have a content management system and you aren’t using it, you are wasting a valuable tool

If you already produce a printed or emailed newsletter, make sure you are regularly adding the content from those to your site.

Here’s some more ideas for adding new content and attracting new site visitors: Attracting visitors to your site

And if you don’t have a CMS…

If you don’t have the facility to easily update content, even if it is through our site developer, then its time to review your website and your solution provider.

Think of your site as ageing in dog (or cat) years. A site that you launched 3 years ago is actually like a 21 year old in technology years! Are you still working on a computer bought 21 years ago?

Talk to us now about how you can improve the performance of your site. Phone Abbie or Wendy on (03) 374 9929.

Posted on June 24th, 2010 by Wendy Riley-Biddle
Filed under: Websites