The Hot PJ Seminar Series: Previous Seminars

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How to use Social Media to promote your business or cause

There's been a lot of talk in the media lately about Twitter, Facebook, and other social meda, but not a lot about how it can be used effectively to build networks for your business.

In this seminar businesses and Not-for-profits learnt more about how they could leverage Social Media for their business or cause.

We focussed on the use of Twitter and touched on some other social media methods, such as blogs, to help build online presence.

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Marketing in a Recession Breakfast Seminar

The treasury finally declared that New Zealand was in a recession, well after most of us were waking up and smelling the coffee!
 
Studies show in past recessions, companies who continued to aggressively market themselves realised an average sales growth of 275 percent over the next five years, versus a 19 percent growth rate of those who significantly cut marketing expenses.
 
So is this a time to cut back on our marketing initiatives to make short term savings? Or take advantage of the gap left to market ourselves more wisely for long term success? Trevor Best from Icon Business Solutions and Hot Pyjama Productions explored these issues at one of our free invitation only breakfast seminars!

 

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Planning Your Website

The internet has given businesses the opportunity to target and communicate with markets that traditionally were difficult to reach. The web has had a major impact on leveling the business playing field, with SMEs now having access to the same tools, the same information and now the same markets as the big players, regardless of distance.

Whether considering a website for the first time, or reviewing current website requirements, this seminar helped those involved in setting up and maintaining a company's website to focus their efforts in the right areas and guide their decision making.

We looked at the reasons to set up a site, goal setting (what your website should achieve and how), what 'content' should be on your site, what tools are available to market it, and what budget you should set to achieve all this.

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